The site had only 3 million monthly visits in January 2020, positioning it in seventh place of the peer group, but it has grown rapidly with a particular surge in web traffic in the fourth quarter of 2022. What is surprising is that BetFred’s web traffic has surged over time, taking second place. That’s not surprising, as Bet365 is the largest sport betting site globally as well. Using monthly web traffic as a proxy for market share, Bet365 has a huge lead over the field, with a 28% share of traffic among the nine peers we looked at in this report. because of Cheltenham and the Grand National.īet365 has large lead on peers in U.K. Those are the two biggest sports betting months in the U.K. Looking at web traffic over the year, March 2022 spiked 28% over February and April rose a further 9% over March.January 2023 weakened in overall betting web traffic, falling 6% from the prior year and down 10% from December.betting web traffic rose 8% in 2022, versus 2021, hitting 1.3 billion visits. sports betting sites in January 2023, with a 28% share of traffic among the ten peers we studied, followed by with 16%, Sky Bet with 16%, William Hill with 11%, and Ladbrokes with 8%. not meaningful drivers of web traffic to sports betting sites. sports betting sites since October 2021, the biggest spike in web traffic to these sites came during the Cheltenham Festival in March 2022, and the Grand National in April 2022 – with the World Cup 2022 and last week’s Super Bowl in the U.S. Looking at Similarweb data on Web traffic to ten leading U.K. Similarweb data shows Superbowl, and World Cup 2022 are not as meaningful a driver of sports betting as Cheltenham, Grand National

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